That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services. When it comes to on-page SEO, keywords play a critical role in improving your online visibility. On-page SEO (also called on-site SEO) is the practice of optimizing webpages to rank higher on search engines.
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When I wrote a section about the types of keyword, it made sense to link to my types of keywords page. This could limit each image’s ranking potential and impact the traffic you get. But Moz has some interesting data to show that it correlates with higher rankings. You can improve your dwell time by improving the quality of content and using different SEO copywriting techniques throughout your writing.
What makes an effective title tag?
This helps attract a broader audience without overusing a single term. They quickly summarize your page’s content to search engines and users. Optimizing title tags helps improve search rankings and click-through rates (CTR). An example of SEO is optimizing a website’s title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries. A well-structured URL not only aids in better indexing by search engines but also improves user experience by making the URL easy to read and understand.
If a site seems unsafe to use, then that would lead to a bad overall user experience. Based on this, it only makes sense that Google favours websites that are secure, trustworthy and certified. The role of the H1 tag has greater significance on providing a good overall user experience than on improving SEO rankings. These texts help Google and readers understand what the page you’re linking to is about.
- Thus, focus on so-called “money” pages, which sell your goods or services.
- Changes can take a few months to take effect and algorithms change regularly.
- As such, this aspect of technical SEO involves ensuring that your site performs as it should on any device, screen size, or screen orientation.
- So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers.
- This can fast-track a lot of the key aspects of on-page optimization.
One of the easiest ways to improve your title tags is simply by confirming you have a unique one on every page. The Markup report highlights pages that contain structured data and flags issues. If problems appear, run the specific URL through Schema.org’s markup validator for further guidance. A meta description is an HTML element that provides a brief summary of a page. Search engines like Google may display your meta description as the descriptive snippet in search results. This snippet usually appears below your page’s title on the SERP.
What is are Meta Descriptions?
Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site. Backlinks help search engines determine which pages are more important across the internet. Internal links help search engines understand which web pages are most important within your own site.
Each member of our 50-person editorial team has been hand-selected to make sure we’re capable of producing content in any niche or vertical. Effective on-page SEO also improves user experience, which can increase engagement and conversion rates. Technical aspects include optimizing site speed, ensuring mobile responsiveness, and improving URL structures. Authoritativeness shows that you are a trusted source in your niche. Building backlinks from reputable sites, gathering positive reviews, and sharing endorsements can strengthen your authority. Publishing detailed, well-researched content also contributes to this.
This box often draws attention from search because it stands out from the rest of the listings on the page. Google uses it to show rich results, which are a type of search results showing other details about the page, making them more engaging. These results attract SEO Anomaly more clicks and can improve your click-through rates in SERPs.